Assent Performance

Welcome to Assent Performance

Founded in 2021, Assent Performance was born from a simple goal: to help athletes achieve levels of health, strength, and fitness they never thought possible—to prepare them for any challenge, any time. After three years of coaching athletes for free, I launched this service to bring personalised, performance-focused coaching to runners of all levels.
I’m based in North Cumbria, originally from Liverpool, and I’ve worked with everyone from complete beginners to national-level runners—across distances from 5Ks to single – and multi-day ultramarathons.

Meet Your Coach

My coaching is built around truly personalised 1:1 support. Together, we’ll look at every aspect of your performance—training, nutrition, strength, sleep, stress, even the finer details like mineral balance and neurotransmitter support. No stone is left unturned. But I don’t just tell you what to do — I teach you why you’re doing it. My goal is to educate and empower you so you can confidently navigate your own training journey, cut through confusing messaging online, and build a deep trust in your own abilities. The long-term vision? To guide you to become your fittest, fastest, and healthiest self—while making sure we have fun along the way.

Coaching Details – £150/month

I offer fully personalised online coaching, with limited availability for in-person sessions throughout the year. Whether you’re running your first 5K or your 50th ultra, I bring a deep understanding of the following:

  • Training Psychology
  • Running Physiology
  • Advanced Nutrition & Supplementation
  • Strength & Mobility Training
  • Sleep Hygiene & HRV
  • Stress Management

What You’ll Get

  • Initial consultation to learn about your life, goals, and training history
  • Weekly check-ins via video call (Google Meet or WhatsApp)
  • Unlimited daily WhatsApp contact
  • TrainingPeaks Premium + fully updated weekly plans (adjusted as needed)
  • Access to a private coaching group (community, accountability, discounts)
  • Discounts on Lactate Threshold Testing and APN Supplements
  • Education on the principles of training and nutrition
  • Race-specific support: pacing, fuelling, hydration, mindset—and where possible, in person pacing/support

Minimum Commitment: 3 Months

Building the coach-athlete relationship takes time. That’s why I ask for a minimum 3-month commitment. This gives us the space to build your foundation: setting training zones, improving intensity control, and getting dialed in with nutrition, sleep, and stress—all without overwhelm.

Ready to Get Started?

If you’re ready to feel your best and race your fastest, book a free discovery call to learn more.